In Fall 2022 I was hired to create a new brand identity and social media presence for a local, independent smoked meat business just outside Orillia, Ontario. The company did not have a logo, with only a Facebook page and email address as a web presence, so they brought me on to create a logo, brand font, and create their Instagram account to help them acquire new customers and brand awareness.
The owner expressed that he wanted to have something simple but strong that clearly expressed what his business was. I decided to incorporate classic barbecue and meat motifs, such as knives, flames, smoke and antlers, with a bold non-serif font that is easily readable yet unique, that would appeal to the target market of local hunters and butchers.
I made prototypes and the first drafts on Canva, and once the design features were finalized, I created the logo and product list in Adobe Illustrator. I then set up the Heritage Smoked Game Instagram account and business information, and assisted in photo editing and scheduling some of the first social posts through the Later platform. Heritage Smoked Game now has branded hats, aprons, shirts, and a business-front sign all featuring the logo I created.
Logo First Drafts
Logo Second Drafts
Final logo and designed product list
